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Video Marketing For Newbies.

This phrase is seen in this sentence "It's part of a marketing package that pulls together custom-made one-minute commercials, online promotions and a truck giveaway". Does the "giveaway" mean a gift or free sample for touting customers or does it mean a kind of activity such as a raffle or can it be a contest? i wonder if a real truck can be given for free as a free sample? thank you and I would like to thank Frankie and Superman for the answers given.