Does The “giveaway” In “a Truck Giveaway” In Marketing Mean A Gift Or A Kind Of Activity?
This phrase is seen in this sentence “It’s part of a marketing package that pulls together custom-made one-minute commercials, online promotions and a truck giveaway”. Does the “giveaway” mean a gift or free sample for touting customers or does it mean a kind of activity such as a raffle
Tags: Activity, Gift, giveaway, Kind, Marketing, Mean, Truck
December 5th, 2009 at 2:38 am
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December 5th, 2009 at 2:49 am
Hey bro
I thought you would find the reasoning behind the truck give away . I found this article to be very interesting as well answered your question
down to the last detail
In this fall’s TV season, a secret agent speeds around in a Chevrolet Camaro, a man tries to save the world with the help of a Dodge Ram pickup, and a famous talking car returns to the streets in the form of a Ford Mustang.
With auto sales at 15-year lows and traditional TV advertising less appealing than it used to be, automakers are hoping such starring roles for key vehicles will boost interest in – and sales of – their products.
The idea is to grab the attention of consumers without being too obvious, while also creating a positive image for the automaker, said Kelly O’Keefe, executive education director at the Virginia Commonwealth University Brandcenter, a graduate advertising program.
When done effectively, O’Keefe said, the practice has been shown to boost sales, and it can be very affordable for companies, which often can get their products placed just by providing them for free.
Chrysler LLC is focusing its TV marketing efforts on the its new 2009 Ram pickup set to launch this month. The truck will be featured in this season of Fox’s “Terminator: The Sarah Connor Chronicles.” It’s part of a marketing package that pulls together custom-made one-minute commercials, online promotions and a truck giveaway.
The Ram also is being promoted through NBC’s “America’s Toughest Jobs” reality show, and with truck giveaways and funny 30-second vignettes during the network’s Thursday night lineup.
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